Can a Press Release Have Images? 4 Tips on Adding Photos
Did you know that the average human attention span is only 8 seconds?
That’s 8 seconds to grab your readers’ attention and convince them they should stay and read on. You’ve probably already spent 8 seconds reading up to this point. Not too much time, is it?
In this guide, we’ll show you how to send a press release with photos and why it’s a great PR tactic.
#1: A press release with pictures grabs your attention
There’s a reason why communication relies on visuals; images and videos drive attention way better than any text. Why should a press release be any different?
In other words, if you want your message to get through, you should support it with relevant pictures, photos, videos, logos, and even animated gifs. If you’re unfamiliar with visual press releases, check out these press release templates and examples[1].
An example of a press release containing a header image on MakoLab’s online newsroom[2]
#2: Take into account what you’re writing about
Although images are great to include in your press release, don’t get carried away and make it all photos.
Consider how it goes with what you’re writing about. If you’re writing a press about something visual such as the release of a new mobile phone, you’re going to want to include a lot of high-quality and eye-catching photos that journalists can get excited about.
If photos aren’t essential to your press release, limit the number of pictures to an amount where you’re not overpowering your text. Think quality, not quantity.
What if you have no images to add that are relevant and high-quality? In this case, I recommend adding your company logo to your press release; it’ll still grab the journalist’s attention, and it’ll be something they can include when publishing your news story.
#3 Make sure you’re not breaking any copyright laws
It’s something that we’ve all heard of but can have enormous consequences[4] if we don’t take it seriously. Even if you don’t get sued for it, it can be bad PR for your company if you’re using others’ photos without permission.
Whenever we’re using someone else’s image, it’s safer to assume that it’s copyrighted. Use your own graphics, purchase them from a stock photo service, or ask the author if you can use their image[5].